Workbook series Transformation and Innovation

Evidence over Gut Feeling

Lean innovation for founders and intrapreneurs: test quickly before you invest. Three tools for the way from an idea to an evidenced business model.

Find the real problem.

Test assumptions quickly and cheaply.

Sell instead of experimenting forever.

Free15 pages6 modulesWorksheets & 90 day plan

Get the workbook by email Have a look

Cover of the workbook “Evidence over Gut Feeling”

Flip through, no email needed

Five pages from the workbook: real worksheets, checklists and tools, in German. You get the complete 15 page PDF by email.

Workbook page “Problem before solution” with the traits of a fake problem and a real problem plus four checking questions

p. 3Problem before solutionTap to enlarge

Workbook page “The Lean Canvas” with nine fields, from customer segments to unfair advantage

p. 5The Lean CanvasTap to enlarge

Workbook page “Your top 3 assumptions” with a table and fields for hypothesis, test, metric and success criterion

p. 8Your top 3 assumptionsTap to enlarge

Workbook page “Your interview guide” with writing fields and a table for customer conversations

p. 10Your interview guideTap to enlarge

Workbook page “Your 90 day plan” with four phases from clarifying the problem to selling and the pivot decision

p. 14Your 90 day planTap to enlarge

What you will have in hand afterwards

Your problem check with four questions.

Your Lean Canvas on one page.

Your top 3 assumptions with test card and interview guide.

A 90 day plan from idea to sales test.

What is inside, module by module

1
Problem before solutionProblem check with four test questions
pp. 3 to 4
2
The Lean CanvasYour business model on one page
pp. 5 to 6
3
Riskiest assumption firstTop 3 assumptions and test card
pp. 7 to 8
4
Talking to customersInterview guide
pp. 9 to 10
5
Selling instead of broodingEvidence ladder and sales experiment
pp. 11 to 12
6
Lean in the companyInnovation is a skill, not a department
p. 13
+
Implementation: 90 day planFour phases from idea to decision
p. 14

It is written for founders and intrapreneurs, and for CEOs and heads of department who want to bring innovation into the company as a skill. The workbook is written in German. You get it as a PDF attached to an email. Fill it in on screen or print it out.

Working in a department of an organisation instead of on your own start-up? Then From Idea to Impact fits. If you want to go deeper: Innovation with Running Lean training.

The workbooks use my magic formula for impact, the W-Formel: W = (E + A) × (I + S) × Z.

Free first conversation, 30 minutes. No obligation. Request a first conversation

Evidence over Gut Feeling

Flip through, no email needed

What you will have in hand afterwards

What is inside, module by module

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