Building a startup from scratch: my experience with Boum

Not a client mandate, but my own path: I co-founded Boum AG and validated it step by step. I bring this approach into mandates on new business units.

At a glance

Boum AG, my own startup. I co-founded it in 2021 and was CEO on the business side until mid 2023.

Building a company from scratch: clarifying the need, understanding the market and selling.

My own experience, not a client mandate.

Testing iteratively in three stages: proof of concept, proof of production, proof of sales.

Boum started from zero, as a startup from scratch. Before we built anything, we had to be sure the need was really there.

Four steps at the start, then iteration in three stages.

1
Analysing the needDoes the problem really exist, and how big is it?
2
Talking to customersInterviews with potential customers.
3
Analysing the competitionWho solves the problem today, and how?
4
SellingSales, to test whether anyone pays for it.
5
Testing iterativelyIn three stages: proof of concept, proof of production, proof of sales.

A validated, well funded company on the way to product-market fit.

Since its founding, Boum AG has raised CHF 1.3 million in total, including a round of just under one million francs in December 2022.

What I bring from it: prove the need first, then build in stages. This is the foundation of my mandates on new business units.

In a free first conversation (30 minutes) we clarify goal, setting and approach.