From dead end to pivot
A startup without product-market fit lets go of its original product and, after the pivot, is more successful than ever.
At a glance
Who
A startup and its founder. Anonymised.
Topic
No product-market fit: the product did not find the demand it needs.
Format
CEO sparring, hands-on, over several weeks and months.
Approach
Working directly on the problem, the product and the numbers instead of just talking about them.
The starting point
The startup had no product-market fit. The founder was unsure and did not know how to move forward.
What I did
I supported the founder hands-on and started with him where it counts most: with the problem.
Starting with the problem
Which problem are we really solving, and for whom?
Reviewing pains and gains
What weighs on customers, and what would be a real gain for them?
Testing value propositions
Checking the value proposition against the reality of the market.
Riskiest assumptions
Finding the assumptions everything hangs on, and testing them with purpose.
Online campaigns
Setting up campaigns to get real signals from the market quickly, and reviewing the results together.
Product review
Looking at the product honestly: what holds up, what does not?
Financial planning
Clarifying the financial base: how long does the money last, what is feasible?
Roadmap and outlook
A clear path for the next steps.
The impact
A new business area, a new market, new branding.
The company is doing well today.
The founder walked the path himself. My contribution: I got him to let go of the old product and to realign.
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